Over the last decade, the web has been a change agent for corporate identities.
As the Internet of things tethers us beyond our phones and tablets, brands will have an opportunity to express themselves more dynamically than ever before.
It all comes back to that old piece of advice: write what you know. A good idea. But if you’re writing ads, you often don’t have the option to write what you know. You have assignments, some of which have no obvious relevance to you at all. Your job as a writer, the job of any writer, is to find the truth behind the subject.
Chatbots are one of the emerging communication tools we’ll likely be tinkering with.
In the short time we’ve been researching, the ups-and-downs in bot-world have followed a cryptocurrency-like volatility. What was set to be a one-off post on the subject will likely have much follow up as the back-and-forth settles.
If only every day could be like today – productive, profitable and stress-free with nothing but happy customers and cheerful employees as far as the eye can see.
Responsible communicators the world over remind us that this is the perfect time to think about how to handle the next time our beautiful, peaceful business day is suddenly and unexpectedly wracked by a crisis.
Gaining a creative edge is vital to staying on top of an incredibly competitive industry. It can become an unhealthy obsession. Contrarily, one of the best ways to stay in the hunt is in the healthiest of ways: commuting by running or cycling. With a little pre-planning, some sweat and, hopefully, a shower, you can greatly improve your cognitive output with the time you are already losing in your car.
Since the dawn of civilization the Internet, you’ve essentially had two choices when arranging content for the web:
With this approach, pages that didn’t work within a single-column layout using a WYSIWYG editor would get their own custom templates with unique fields and logic. And that worked – sort of.
The Internet would have once sounded like a fairytale – instant connectivity to everything and everyone you love in the palm of your hand. But what would a fairytale be without a troll under the bridge? Trolls are everywhere, so be prepared to face them without paying a personal or professional toll.
Millennials have been blamed for market woes for industries like cereal, golf and paper napkins. But will their relationship to social technology ultimately bring about the downfall of email?
The Most Interesting Man in the World, Elon Musk, makes meeting efficiency a science. Here’s a look at how Musk’s principles apply to an agency (or, at minimum, your digital department).
It’s a bitter fact that most website visitors drop the ball when heading down a website’s marketing funnel. Whether they’re not ready to buy, they think they can get a better deal elsewhere or they just plain got distracted, almost 70% of customers abandon the shopping process along the way. But with ad retargeting, we can coax these primed visitors back into the buying process.
There are more opportunities to learn than ever before with our unprecedented access to information. But information overload and heavy emphasis on short-term productivity can discourage learning. It is often expensive to learn new things, both in time and in money. But what is more expensive is not learning new skills – especially with so much out there becoming automated.