Five Things the Crisis Did to Make Us Even Stronger

Five Things the Crisis Did to Make Us Even Stronger featured image
As I reflect on the significant adjustments and leadership decisions we had to implement over the past 90 days to navigate the pandemic, there are five things that stand out as positive outcomes which will serve us well and ultimately strengthen our organization as we forge ahead. While these outcomes are specific to our business, they can apply to most, if not all businesses.

Post-COVID Consumer Predictions

Post-COVID Consumer Predictions featured image
Our team at Doe-Anderson has been looking at the lasting effects the COVID crisis will have on brands far into the future. We’ve outlined seven trends and how brand owners should prepare and adjust. Because we will get past this, but change is afoot.

Keep Calm & Brand On

Keep Calm & Brand On featured image
It’s a time unlike any other, and we’re all juggling an almost unimaginable number of challenges and choices that are crucial to our brands and businesses – both now and for the future.

Doe’s Top Consumer Trends for 2020

Doe’s Top Consumer Trends for 2020 featured image
We’ve combed through over 40 different reports that address everything from changing consumer behavior to their media consumption patterns to their evolving world-views. We do this to help our clients unlock new and interesting opportunities. Because in most cases, business success boils down to answering two questions: What do consumers want? and What will consumers want next? To get you started, here are the Doe-Anderson Strategic Planning Group’s Top Five Trends for 2020.

Your brand needs motion.

Your brand needs motion. featured image

Over the last decade, the web has been a change agent for corporate identities.

As the Internet of things tethers us beyond our phones and tablets, brands will have an opportunity to express themselves more dynamically than ever before.

Prove you're not a robot.

Prove you're not a robot. featured image

Chatbots are one of the emerging communication tools we’ll likely be tinkering with.

In the short time we’ve been researching, the ups-and-downs in bot-world have followed a cryptocurrency-like volatility. What was set to be a one-off post on the subject will likely have much follow up as the back-and-forth settles.

It’s a Gorgeous Day – and It’s Time to Plan for Rain

It’s a Gorgeous Day – and It’s Time to Plan for Rain featured image

If only every day could be like today – productive, profitable and stress-free with nothing but happy customers and cheerful employees as far as the eye can see.

Responsible communicators the world over remind us that this is the perfect time to think about how to handle the next time our beautiful, peaceful business day is suddenly and unexpectedly wracked by a crisis.

7 Reasons creatives should be commuting (cycling) to work

Gaining a creative edge is vital to staying on top of an incredibly competitive industry. It can become an unhealthy obsession. Contrarily, one of the best ways to stay in the hunt is in the healthiest of ways: commuting by running or cycling. With a little pre-planning, some sweat and, hopefully, a shower, you can greatly improve your cognitive output with the time you are already losing in your car.

Denied. Obstructive ads and why Google is banishing them.

Denied. Obstructive ads and why Google is banishing them. featured image

Starting February 15, Google Chrome is planning to stop showing ads (even its own) on websites not compliant with the Better Ads Standards.Building an ad blocker into the most-used browser out there might alarm some advertisers. But, in terms of user experience, we’re seeing plenty of silver lining from the gold standard set by the Coalition for Better Ads.

Goodbye, templates. Hello, modules.

Goodbye, templates. Hello, modules. featured image

Since the dawn of civilization the Internet, you’ve essentially had two choices when arranging content for the web:

  1. Basic, one-column layout
  2. Time-consuming, complex, custom template

With this approach, pages that didn’t work within a single-column layout using a WYSIWYG editor would get their own custom templates with unique fields and logic. And that worked – sort of.

Coding standards aren’t for you.

Coding standards aren’t for you. featured image

I am not referring to language-based coding conventions. Such as lower camelCaseing variables in JavaScript. Or not putting semicolons at the end of expressions in Ruby. Coding standards also do not concern themselves with “right” or “wrong.” They concern themselves with “how.”

5 Musk-haves for agency meetings.

5 Musk-haves for agency meetings. featured image

The Most Interesting Man in the World, Elon Musk, makes meeting efficiency a science. Here’s a look at how Musk’s principles apply to an agency (or, at minimum, your digital department).

C’mon back! How retargeting helps customers get back to buying.

C’mon back! How retargeting helps customers get back to buying. featured image

It’s a bitter fact that most website visitors drop the ball when heading down a website’s marketing funnel. Whether they’re not ready to buy, they think they can get a better deal elsewhere or they just plain got distracted, almost 70% of customers abandon the shopping process along the way. But with ad retargeting, we can coax these primed visitors back into the buying process.

Curiouser and curiouser: Ways to keep learning.

Curiouser and curiouser: Ways to keep learning. featured image

There are more opportunities to learn than ever before with our unprecedented access to information. But information overload and heavy emphasis on short-term productivity can discourage learning. It is often expensive to learn new things, both in time and in money. But what is more expensive is not learning new skills – especially with so much out there becoming automated.