It all comes back to that old piece of advice: write what you know. A good idea. But if you’re writing ads, you often don’t have the option to write what you know. You have assignments, some of which have no obvious relevance to you at all. Your job as a writer, the job of any writer, is to find the truth behind the subject.
Chatbots are one of the emerging communication tools we’ll likely be tinkering with.
In the short time we’ve been researching, the ups-and-downs in bot-world have followed a cryptocurrency-like volatility. What was set to be a one-off post on the subject will likely have much follow up as the back-and-forth settles.
Millennials have been blamed for market woes for industries like cereal, golf and paper napkins. But will their relationship to social technology ultimately bring about the downfall of email?
It’s a bitter fact that most website visitors drop the ball when heading down a website’s marketing funnel. Whether they’re not ready to buy, they think they can get a better deal elsewhere or they just plain got distracted, almost 70% of customers abandon the shopping process along the way. But with ad retargeting, we can coax these primed visitors back into the buying process.