John specializes in harnessing consumer, trend and competitor insights to help brands both define their central brand promises and deliver them internally and externally. He has over 25 years of international branding and design experience, in industries from professional and financial services to healthcare and fast‐moving consumer goods. Prior to rejoining Doe‐Anderson in 2013, John spent 16 years in the UK where he was Head of Strategy for IPG’s FutureBrand and Head of Insights for Imagination, the world’s largest brand experience company. John started at Doe‐Anderson in 1993. A native Louisvillian, John holds a BA from Connecticut College and an MBA from the University of Cambridge.